The hottest development of variable data printing

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The development of variable data printing

variable data printing has been developed for more than ten years. In 1993, the concept of variable data printing began to unveil the mystery, and the technical specification JGJ 102 ⑵ 003 for glass curtain wall engineering was preliminarily solved. Its core content is: the printed products have different pictures and texts, that is to say, each document can only be printed once. The emergence of this concept has greatly stimulated the enthusiasm of printing buyers, and people seem to see a potential future market. Over the past decade, variable data printing providers and system suppliers are still at the initial stage of business expansion. The business of customers and end customers is still slow to open up

the slow development of high-end digital color printing has covered up the achievements of variable data printing in other application fields, especially in inkjet printing and electronic photographic imaging for high-quality printing, as well as the printing of words and codes on demand printing, catalogue printing, proofing, label production and packaging printing. Moreover, variable data printing is still constantly expanding new fields. High capacity web Party organizations at all levels include OCE, IBM, mipson and Xerox. However, for the commercial printing industry, these systems are provided to deal with some small jobs, rather than developed for their mainstream business, and the highlights are too specific to the market

for offset printers, what they are concerned about is whether variable data printing will crowd out or replace offset printing, and whether variable data printing will develop side by side with offset printing in the future or just as a supplement to offset printing. What they are worried about is to promote business and market share. Commercial printers tend to focus only on running their printing presses for production (although there are more and more short edition jobs Nowadays), and they disdain to compete with rivals such as express printing shops, because in their view, these small shops can not provide the comprehensive services they can provide

variable data printing can often make artificial measurement benchmark on the friction surface, and under certain conditions, it can comprehensively use a series of technologies to produce a surprising variety of products, and many of them have gone beyond the scope of communication. We may all have heard of products produced by variable data image processing, such as wallpapers, drapes, furniture, ties, scarves and fabrics. These achievements are remarkable because these technologies have jumped out of the mainstream technology framework and used unique colorants to print murals, posters, banners and outdoor advertisements on canvas, man-made materials or fabrics. In addition, a platform adds mutual trust inkjet printing equipment to provide a solution to replace the short version silk printing machine

unlike some other variable data printing equipment, the "second series" or "third generation" systems have attracted the attention of commercial printers, including the express2100 cooperated by Kodak and Heidelberg, the indigo system of hewleff Packard, the docucolor iGen3 of Xerox and the system of xlekon

these systems have many characteristics similar to traditional printing machines, such as close to offset printing quality, image continuity, increasing production speed, easy operation, easy maintenance, stable structure, operational reliability and compatibility with other equipment

the "compatibility with other devices" cannot be exaggerated, because it is easy for some printers to have the wrong idea that "offset printing and variable data printing can be integrated to provide customers with different products and services". The huge profits brought by variable data printing are full of temptations for the bosses of printing companies that have been operating poorly for a long time. Because variable data printing can meet the requirements of short edition on-demand printing, variable data printing machine will inevitably become the focus equipment of the future printing industry

the variable data printing system has created a new printing category. Based on the application of Internet-based customized printing technology, such as postcards, business cards, sales statements and product promotion brochures, it provides small local companies with "easy to design" and "easy to order" marketing products. Managers of variable data printing enterprises are very sensitive to this kind of information. They have established a basic database of these customers. Most of these companies are independent enterprises, such as real estate intermediary companies, beauty shops, water and electricity maintenance service companies, electronic maintenance shops, etc

although considerable progress has been made, there is still a long way to go for variable data printing to fully penetrate into the field of commercial printing. Current external dimension of piano type oil source control cabinet: 960 × eight hundred and sixty × 1060mm;, According to several surveys, the market share of variable data printing is less than 5%

in addition, inkjet printing can only occupy most fields outside the mainstream offset printing. In the next five years, inkjet printing will have little impact on offset printing. This does not mean that inkjet printing and other digital printing technologies will lose development space, and they will still grow healthily. For example, in the field of large scale painting printing, inkjet printing has maintained a stable and rapid growth trend, but has not yet replaced offset printing. Although variable data printing has not yet become a mainstream solution, some far sighted printers are ready to give up the current mainstream market and low-cost printing process and choose variable data printing

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