Development footprint and future four of the hotte

The development footprint and future of packaging design (IV)

5. The development of commercial circulation - the formation of packaging industrialization

with the progress of human science and technology, especially after the European industrial revolution, the means of commercial circulation have been greatly developed. The structure of ocean transportation is relatively complex, the emergence of transportation and railway transportation, and the subsequent development of highway and air transportation have expanded the scope of commodity circulation to the world. In this case, packaging must be industrialized in order to meet the needs of commodity circulation and the changing mode of sales

Lipton tea packaging in Britain is recognized as the pioneer of modern packaging. Chinese tea was introduced to Britain in the second half of the 17th century. Once introduced, it immediately became a luxury for princes, nobles, upper class and rich people. Drinking black tea from China has become a noble fashion. However, due to the long distance and difficult transportation in China, it was suggested to grow tea in India, the British territory. In 1823, people happened to find naturally grown tea in Northeast India. In this way, Indian tea was transported back to Britain in large quantities through the East India Company. The price of tea became cheaper and the general public was able to buy it. At that time, tea merchants in London tried every means to encourage the general public to buy

Lipton tea merchants learned from the experience that ham, bacon, butter, eggs, etc. were packaged in blocks to facilitate sales in the market at that time. At that time, it cost three shillings per pound of tea, which was still a little expensive for ordinary families with an income of only about two pounds a week. Therefore, they divided the tea into bags of one pound, half pound and 1/4 pound, and uniformly used carefully designed packaging bags. Lipton's trademark is highlighted on the package, and the slogan "from the tea garden directly to the tea bottle" is used. This kind of packaging made it convenient for consumers to buy and set up a good brand image, which was soon recognized by consumers and achieved sales success. Before 1900, most of the tea was sold in bulk, but from 1900 to 1914, most of the goods in British grocery stores could be automatically operated on the computer through the mouse. There was no bulk sale, and basically they had their own packaging

corrugated paper has light weight, low cost, good protection, simple molding, foldable, and low storage and transportation costs. At the beginning of the 20th century, corrugated packaging shook the dominant position of the traditional wooden box packaging industry, and the wooden box industry was forced to unite with the railway department to set strict restrictions on the use of corrugated boxes. Therefore, at the critical moment of life and death, corrugated box manufacturers united in resorting to the law, and finally won the victory after arduous litigation. This is the famous "praedham case" in Los Angeles in the history of packaging development, It has played a good role in promoting the healthy development of the packaging industry

6. the demand of market competition - the continuous enrichment of packaging forms

the history of industrialized packaging development is not only the development history of packaging materials and manufacturing processes, but also the history of packaging forms constantly adapting to market competition. The main packaging materials, such as metal, cardboard, glass, plastic, etc., can have today's rich and colorful forms, which have gone through a continuous evolution process

(1) development of metal material packaging

the idea of using metal cans as packaging was born 200 years ago. In 1795, Napoleon offered a large reward for people who could think of ways to preserve food for a long time in order to meet the needs of the military expedition. Since then, the development of metal packaging has continued, and manufacturing and food preservation methods have entered a period of rapid development in the 19th century. In 1810, Durand invented the method of preserving food in metal cans. At first, due to the limitations of production technology and cost, metal packaging did not spread rapidly. During the American Civil War, metal cans were widely used for the needs of the army and people to store food for war

due to the progress of technology, the scope of application of metal materials is also expanding. In 1841, American portrait painter perold used extrusion method to manufacture metal tube pigments. This technology was then widely used. In 1892, "Colgate" put toothpaste into a metal hose for the first time, and it was soon accepted by consumers

the emergence of aluminum packaging is another great leap in metal packaging technology. It has good softness and light weight, only 1/3 of iron sheet, and its gloss is also good. In the 1930s, many daily necessities and foods began to use aluminum hoses for packaging, such as toothpaste, facial paste, glue, shoe polish, through appropriate heat treatment process to add its mechanical function, sauce, cheese, condensed milk, etc. The birth of aluminum cans in 1963 greatly promoted the development of canned beer and beverage industry due to its convenience and cost economy. In 1943, Sullivan obtained the patent of air spray tank device in the United States. It combines the principles of physics and mechanics and brings great convenience to people's life. In addition, with the continuous progress of technology, metal packaging is becoming more and more colorful in molding, and the application field is also expanding

。